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And now a word for our sponsor

Posted by Administrator on October 2, 2008 – 7:00 pm

I want to personally thank LifeScan, makers of OneTouch, for giving to a very worthy cause. Finding funding to produce a well-intentioned documentary is almost impossible these days. When I first heard of this project as Michelle Alswager was pulling together resources, I knew my husband and I were meant to do this. However, after working in public television for many years, and watching wonderful programs abandoned due to lack of funding, I was afraid that would happen with Triabetes. I was committed to this subject, no matter what, but there was always a question (for me) whether it would happen.

I have attended many conferences where documentary producers talk about the process of trying to find funding. Some ideas are silly like creating a salsa dress line for department stores for a salsa documentary. Some are smart like conducting an online contest with an entry fee to name a documentary. Some were interesting like pre-selling the documentary program and giving credit to the buyers as contributors. It’s always an ongoing process.

Most documentary producers have a love of the subject with very little interest in how the money is raised. Many work without funding because finding funds is competitive, and grants have virtually disappeared. In contrast, support for marketing a documentary online has exceeded expectations. There are so many avenues to explore. It’s interesting that it has become so diversified. But I digress.

Thank you, Charles Renfro from LifeScan. Thank you for giving this project a chance to tell some wonderful stories. We’re happy you came along for the ride so lives will change (and many have) and give people with Type 1 diabetes a chance at a decent life. I am doing this for my daughter who was diagnosed four years ago when she was five years old. She is a natural athlete and I want her to grow up with no boundaries. So thank you for showing her and the hundreds of children what this idea can do. There is still great power in an idea. Again, thanks. We wouldn’t be anywhere without you.
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