andiamoproduction.com blog

Moments. That’s what I look for as the first roll of video runs past my eyes. It’s the realities of life caught .. . in a moment. Perhaps it’s a wink at the camera, or an off-hand remark, or a tearful hug and smile captured in time. And I know it when I see it.

It must reflect life
It must feel universal
It must have emotion

There are hours of footage to review from the Triabetes athletes who participated in the Ironman Wisconsin race and I comb through footage twice. These moments may become part of a montage or sprinkled throughout the program for a visual release, or slowed down for maximum impact. And I am anticipating many moments.

They will portray the essence of the story and the anchor of the theme. Cynicism aside, I want moments.

And it’s because that’s what life boils down to when you reflect and remember .. . it’s always the moments.

There is a long journey ahead as I pull this program together. It will define me and it will shape me in ways that I cannot explain because everything is defined in . . .. moments.
Stay with me as I find the moments that define this experience.